Paste your testimonials. Get back what your clients keep saying about you, in their own words.
Built by Catharine O'Leary, who spent twenty-five years reading customer research for PepsiCo, BlackBerry and TD before doing it for small businesses.
Start with your testimonials and reviews. Eight of them, ten, it does not need to be organized. Survey answers or a transcript are welcome too, but not needed.
A PDF, a Word doc, a text file, or screenshots of the page they are on. More than one is fine.
Your home page, a sales page, an about page, a reviews page. Any page where clients are quoted is fine. It does not need to be a page called testimonials. A Google Doc link works too, if it is shared with anyone who has the link.
Your LinkedIn recommendations count too. Open your own profile, go to Recommendations, choose Received, and copy them into the box above. Or ask LinkedIn for a copy: Settings, Data privacy, Get a copy of your data, then tick Recommendations. When the email arrives, open the download and upload the file called Recommendations_Received.csv here.
So the report has your name on it, and so it can be found again if you ask. Nothing gets booked, and there is no call at the end of this.
Nothing you paste or upload is kept. It is read once to make your page, then it is gone. The report itself we hold on to, so it is still here if you want it again.
Why bother
Testimonials, mostly. A few survey exports nobody opened. Screenshots of nice things people said, saved on a good day and never looked at again.
You keep it because throwing it out feels wrong. You have never read it as a set.
Nobody has.
You are drowning in it. It is in your inbox. Your CRM. A survey tool you pay for monthly and log into twice a year. Call recordings. Reviews. The long answer somebody wrote in box four that you meant to come back to.
Every piece of it is a client telling you something about your own business.
Read one at a time, they are nice. Read together, they are a pattern. And nobody has ever read them together, because reading them together is four hours of work with no deadline attached to it.
So it never happens. Not because you do not care. Because Tuesday happens instead.
You are writing your website from what you assume clients value. Pricing from what feels defensible. Choosing what to build next from your own read of the room.
Some of that is right. You have been doing this a long time.
But 81% of small business owners went into 2026 confident, and 57% are reporting flat or declining revenue. Confidence is not the missing ingredient. Neither is effort.1
The gap is usually narrower and more annoying than people expect. Your clients have been describing what they value, in their own words, for years. You have been describing something adjacent to it.
Close enough to sound right. Far enough to cost you.
It reads them as a set and gives you back the same six things, whatever business you are in.
The state they were in before you. Their words for the problem, which are rarely the words you use for it.
The change they name themselves. Usually smaller and more specific than the transformation on your sales page, and more believable for it.
What it was actually like to be your client. This is the part referrals are made of.
The thing more than one of them wanted and you do not sell yet, said out loud in their own words.
The subject the set keeps circling without naming, and the one question you could send to settle it.
The before-and-after line in their language, and the exact fragments to lift onto the page.
No score. No category label. No personality type dressed up as insight. A pattern means three or more different people said it, and it is shown as a count, four of twenty-eight clients, never as a name. One strong voice is labelled exactly that: one voice, not yet a pattern. Every line carries the fragments behind it, and anything the app cannot find word for word in what you gave it is dropped before you ever see it.
Your clients have written your copy. Somebody just has to read it.
You find out what you have been ignoring. Not maliciously. There is always one line somebody wrote that deserved a reply and got a thumbs up instead.
You see your business in their words instead of yours. This is the part people are unprepared for. The gap between how you describe what you do and how the people paying you describe it is usually one or two words wide, and those one or two words are the whole ball game.
It takes four minutes. Not a call. Not a form with sixteen fields about your revenue. Paste, read, close the tab.
“I feel completely validated now.”
A Client Intelligence Agency client, on having a year of her own client feedback read back to her for the first time.
She had a year of written answers, scores and conversations she had never really examined. Reading it produced one page. That one page is what she was reacting to.
“The CIA Tool is great and helped me identify my client profile and their pain points. I can now better position my messaging.”
Laura B., Client Intelligence Agency client.
That was the job for twenty-five years. Catharine O'Leary spent them in consumer insights, most recently as Senior Director of Market Research and Consumer Insights at PepsiCo. Before that, Research In Motion, TD Canada Trust, Canada Dry Mott's, and Beam Global Spirits and Wine. Earlier, at a boutique research firm, she ran research for Apple, HP and Adobe.
Research In Motion is the one that stuck.
BlackBerry was not full of unintelligent people. It was full of brilliant ones who had been optimized for a world that changed underneath them. The signals were everywhere. Nobody connected them fast enough to matter.
That is not a smartphone story. It is what happens to any organization that stops reading what it is being told, and it happens to a five-person consultancy exactly the way it happened to a company with thousands.
The most dangerous thing a business loses is not revenue. It is alignment. And the answers are almost always sitting in something the business already had.
Reading a business's client material properly is not hard. It is just long. Four hours to do eight sources with a notebook and real attention. Longer if you keep stopping to feel things about what people wrote, which you will.
Nobody has four uninterrupted hours. That is the actual reason this has never been done, and it is why it is still not done at businesses far larger than yours, with teams whose job it nominally is.
Four minutes is not a discount on four hours. It is the difference between a thing that happens and a thing that does not.
Not your whole archive. Eight. Whatever is closest to hand, pasted in badly, in whatever order they come out of the folder.
If eight is enough to surface something you did not know, you have your answer about the rest of the pile.
It is free.
No card. No call booked before you see anything. No twenty-minute onboarding sequence standing between you and the result. You paste, you read, you leave.
The alternative is not another tool. It is four hours you were never going to spend, on a task with no deadline, that has been sliding down your list since the first testimonial arrived.
Nothing you paste or upload is kept. It is read once to make your page, then it is gone.
We keep the one-page report itself, including the short quotes in it, so it is still here if you want it again. We hold nothing at all about the clients whose words are in it.
PS. If you have been meaning to read that folder for a year, this is the version of reading it that actually gets done. The folder is not getting smaller.
PPS. One more thing, and it is the reason this app stops where it does. In the fifth section it hands you a question it cannot answer, the thing your clients keep circling that only they can settle, written out for you to send. That is not a limitation somebody forgot to fix. It is the honest edge of what reading eight documents can do, and your business produced hundreds last quarter.
So it can show you that something is in there, and it can tell you what the real question is. It cannot answer it, and it cannot tell you what any of it means for your pricing, your retention, or what you should do next. That is a different conversation.
When you want it, it is the Strategic Intelligence Advantage. Ninety minutes, private, and you leave knowing where your next dollar of growth comes from. Everything about it, including what it costs, is on that page.
Start with the four minutes. The rest keeps.
Growth starts with listening.
1. Simply Business 2026 Small Business Growth Gap Report; SBE Council data.